Original language | English |
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Title of host publication | European Retail Research |
Editors | Morschett, Dirk, Ruolph, Thomas, Schnedlitz, Peter, Swoboda, Bernhard, Schramm-Klein, Hanna |
Place of Publication | Wiesbaden |
Publisher | Gabler |
Pages | 207 - 227 |
Publication status | Published - 1 Dec 2008 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
- 502