The Bible of publishing: a perspective inspired by Don Lehmann

Stefan Stremersch; Marnik Dekimpe; Jacob Goldenberg; PK Kannan; Eitan Muller; Koen Pauwels; Roland T. Rust; Martin Schreier; Jan-Benedict Steenkamp

doi:10.1016/j.ijresmar.2026.04.001

The Bible of publishing: a perspective inspired by Don Lehmann

Stefan Stremersch^*
, Marnik Dekimpe
, Jacob Goldenberg
, PK Kannan
, Eitan Muller
, Koen Pauwels
, Roland T. Rust
, Martin Schreier
, Jan-Benedict Steenkamp

^*Corresponding author for this work

Publication: Scientific journal › Other contribution to journal

Original language	English
Pages (from-to)	247-263
Journal	International Journal of Research in Marketing
Volume	43
Issue number	2
Early online date	17 Apr 2026
DOIs	https://doi.org/10.1016/j.ijresmar.2026.04.001
Publication status	Published - 2026

Access to Document

10.1016/j.ijresmar.2026.04.001Licence: CC BY

Cite this

@article{8ea9aacb56d8435bb46a69dd4e0a1fe9,

title = "The Bible of publishing: a perspective inspired by Don Lehmann",

author = "Stefan Stremersch and Marnik Dekimpe and Jacob Goldenberg and PK Kannan and Eitan Muller and Koen Pauwels and Rust, \{Roland T.\} and Martin Schreier and Jan-Benedict Steenkamp",

year = "2026",

doi = "10.1016/j.ijresmar.2026.04.001",

language = "English",

volume = "43",

pages = "247--263",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "2",

}

TY - JOUR

T1 - The Bible of publishing: a perspective inspired by Don Lehmann

AU - Stremersch, Stefan

AU - Dekimpe, Marnik

AU - Goldenberg, Jacob

AU - Kannan, PK

AU - Muller, Eitan

AU - Pauwels, Koen

AU - Rust, Roland T.

AU - Schreier, Martin

AU - Steenkamp, Jan-Benedict

PY - 2026

Y1 - 2026

U2 - 10.1016/j.ijresmar.2026.04.001

DO - 10.1016/j.ijresmar.2026.04.001

M3 - Other contribution to journal

SN - 0167-8116

VL - 43

SP - 247

EP - 263

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2

ER -