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The ''Browsing Basket'': Examining Internet Browsing And Purchasing Behavior Using Topic Models

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationEuropean Marketing Academy Conference 2017
Editors European Marketing Academy (EMAC)
Place of PublicationGroningen, NL
Pages0
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502
  • 502019 Marketing
  • 502020 Market research

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