The concept of cultural standards - a tool for the development of culture-sensitive management

Hartmut Holzmüller; Barbara Stöttinger

The concept of cultural standards - a tool for the development of culture-sensitive management

Hartmut Holzmüller
, Barbara Stöttinger

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) 1997
Publication status	Published - 1997

Cite this

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title = "The concept of cultural standards - a tool for the development of culture-sensitive management",

author = "Hartmut Holzm{\"u}ller and Barbara St{\"o}ttinger",

year = "1997",

language = "English",

booktitle = "Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) 1997",

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The concept of cultural standards - a tool for the development of culture-sensitive management. / Holzmüller, Hartmut; Stöttinger, Barbara.
Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) 1997. 1997.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - The concept of cultural standards - a tool for the development of culture-sensitive management

AU - Holzmüller, Hartmut

AU - Stöttinger, Barbara

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Presentation at the 23rd EIBA Annual Conference (European International Business Academy), 13.-16. December, Stuttgart (competitive paper) 1997

ER -