| Original language | English |
|---|---|
| Title of host publication | Marketing Innovations for Sustainable Destinations |
| Editors | Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila Lebe |
| Place of Publication | Oxford |
| Publisher | Goodfellow Publishing |
| Pages | 139 - 149 |
| Publication status | Published - 1 Oct 2009 |
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