The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link

Alexander Zauner, Arne Floh, Monika Koller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace
Editors Mary Conway Dato-on
Place of PublicationCoral Gables, FL, USA
Pages328
Publication statusPublished - 1 Jul 2011

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