Original language | English |
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Title of host publication | Proceedings of the Annual Conference of the Academy of Marketing Science (AMS), The sustainable global marketplace |
Editors | Mary Conway Dato-on |
Place of Publication | Coral Gables, FL, USA |
Pages | 328 |
Publication status | Published - 1 Jul 2011 |
The consumptiom-system wireless telecommunications and the perceived value - loyalty intentions link
Alexander Zauner, Arne Floh, Monika Koller
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings