The Coupling Ban in Data Protection Law - A First Approach - 21. Februar 2019

Veronika Treitl

Publication: Scientific journalJournal articlepeer-review


Consent to a data processing operation is only valid if it is freely given, demanding a genuine and free choice by the data subject. If, however, contract performance depends on consent to an unrelated processing operation (e.g. for marketing) a voluntary agreement is unlikely. The prohibition of coupling contract fulfilment to consent to a different data processing operation is regulated in Art. 7 para. 4 GDPR. While the essence of this «Coupling Ban» is sufficiently clear – it must be possible to decline the processing of personal data for other objectives than the contract but still enter into the contract itself – the succinct formulation of the Coupling Ban leaves room for legal interpretation.
Original languageEnglish
Pages (from-to)117 - 124
JournalJusletter IT
Publication statusPublished - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 505002 Data protection

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