The cultural standard method

Gerhard Fink, Marcus Kölling, Anne-Katrin Neyer

Publication: Working/Discussion PaperWU Working Paper


The proposed method enables us to identify cultural standards, i.e. the underlying norms of thinking, sensing, perceiving, judging, and acting that the vast majority of individuals in a given culture is considering as normal for themselves and others. Norms of behaviour can be different across societies even if the underlying values are the same and can cause critical incidents to emerge. A sequence of methodological steps allows systematically dealing with sampling, interviewer, interpretation, construct, and culture bias in cross-cultural qualitative research based on narrative interviews.(author's abstract)
Original languageEnglish
Place of PublicationVienna
PublisherEuropainstitut, WU Vienna University of Economics and Business
Publication statusPublished - 2005

Publication series

NameEI Working Papers / Europainstitut

WU Working Paper Series

  • EI Working Papers / Europainstitut

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