The dark side of customer-brand relationships: Revenge following customer satisfaction

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2019 EMAC Annual Conference
Editors	European Marketing Academy
Place of Publication	Hamburg
Pages	0
Publication status	Published - 2019

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{c6cdbc08a6484161a9fb5f5c57f82fef,

title = "The dark side of customer-brand relationships: Revenge following customer satisfaction",

author = "Wolfgang Weitzl and Clemens Hutzinger and Sabine Einwiller",

year = "2019",

language = "English",

pages = "0",

editor = "\{European Marketing Academy\}",

booktitle = "Proceedings of the 2019 EMAC Annual Conference",

}