| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research, Vo. 36 |
| Editors | Ann Mc Gill & Sharon Shavitt |
| Place of Publication | Duluth, MN |
| Publisher | Association for Consumer Research |
| Pages | 610 - 611 |
| ISBN (Print) | 0-915552-63-9 |
| Publication status | Published - 1 Sept 2009 |
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