The development of a new corporate identity in an austrian brewery: Learning in identity creation

Alexandra Hefner, Johann Seiwald, Gerda Sandner

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationSelected scenarios in organizational learning. Six case studies of small and medium-sized Austrian enterprises
Editors Sandner, Karl / Seiwald, Johann / Hefner, Alexandra
Place of PublicationVienna
PublisherWU Universitätsverlag/Facultas
Pages51 - 70
Publication statusPublished - 1 Dec 2001

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