The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna 2005
Publication status	Published - 2005

Cite this

@inproceedings{9dca58e2e4114a2e9117adc7d9965b4f,

title = "The diffusion of Western brands in Central and Eastern Europe: A strong case for the market globalization thesis?",

author = "Arnold Schuh",

year = "2005",

language = "English",

booktitle = "3rd EIASM Workshop on International Strategy and Cross Cultural Management, 29.-30.9.2005, WU-Wien, Vienna 2005",

}