The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium

Gustav Feichtinger, Dieter Grass, Richard F. Hartl^*, Peter M. Kort, Andrea Seidl

^*Corresponding author for this work

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	966-978
Journal	European Journal of Operational Research
Volume	318
Issue number	3
DOIs	https://doi.org/10.1016/j.ejor.2024.05.043
Publication status	Published - Nov 2024
Externally published	Yes

Access to Document

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title = "The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium",

author = "Gustav Feichtinger and Dieter Grass and Hartl, {Richard F.} and Kort, {Peter M.} and Andrea Seidl",

year = "2024",

month = nov,

doi = "10.1016/j.ejor.2024.05.043",

language = "English",

volume = "318",

pages = "966--978",

journal = "European Journal of Operational Research",

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TY - JOUR

T1 - The digital economy and advertising diffusion models: Critical mass and the Stalling equilibrium

AU - Feichtinger, Gustav

AU - Grass, Dieter

AU - Hartl, Richard F.

AU - Kort, Peter M.

AU - Seidl, Andrea

PY - 2024/11

Y1 - 2024/11

U2 - 10.1016/j.ejor.2024.05.043

DO - 10.1016/j.ejor.2024.05.043

M3 - Journal article

SN - 0377-2217

VL - 318

SP - 966

EP - 978

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 3

ER -