The drivers of consumer value in the ECR-Category Management model - 
Critical discussion and empirical evaluation

Christina Holweg, Peter Schnedlitz, Christoph Teller

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 38th EMAC (European Marketing Academy) Conference
Editors	Helfer, Jean-Pierre and Nicolas, Jean-Louis
Place of Publication	Nantes
Publisher	EMAC
Pages	156
Publication status	Published - 2009

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pages = "156",

editor = "{Helfer, Jean-Pierre and Nicolas, Jean-Louis}",

booktitle = "Proceedings of the 38th EMAC (European Marketing Academy) Conference",

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The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation. / Holweg, Christina; Schnedlitz, Peter; Teller, Christoph.
Proceedings of the 38th EMAC (European Marketing Academy) Conference. ed. / Helfer, Jean-Pierre and Nicolas, Jean-Louis. Nantes: EMAC, 2009. p. 156.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

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AU - Schnedlitz, Peter

AU - Teller, Christoph

PY - 2009

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M3 - Contribution to conference proceedings

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BT - Proceedings of the 38th EMAC (European Marketing Academy) Conference

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PB - EMAC

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