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The Effect of Digital Nudging Techniques on Customers’ Product Choice and Attitudes towards E-Commerce Sites

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationAmericas Conference on Information Systems 2017
Editors AMCIS
Place of PublicationBoston
PublisherAIS Association for Information Systems
Pages1 - 7
ISBN (Print)978-0-9966831-4-2
Publication statusPublished - 2017

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