The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture

Publication: Scientific journal › Journal article › peer-review

Original language	English
Pages (from-to)	479 - 498
Journal	Information Systems Journal (ISJ)
Volume	18
Issue number	5
Publication status	Published - 1 Sept 2008

Information technology and brand architecture
Treiblmaier, H. (PI - Project head) & Strebinger, A. (researchers )
1/04/02 → 30/09/03
Project: Research funding

Cite this

@article{c1e9f0d69d4545acb750da32eb888544,

title = "The Effect of E-Commerce on the Integration of IT Structure and Brand Architecture",

author = "Horst Treiblmaier and Andreas Strebinger",

year = "2008",

month = sep,

day = "1",

language = "English",

volume = "18",

pages = "479 -- 498",

journal = "Information Systems Journal (ISJ)",

issn = "1350-1917",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "5",

}