The Effectiveness of Firm-Controlled Supporters to Pacify Online Firestorms: A Case-Based Simulation of the “Playmobil” Customize-It Incident

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationAgent-Based Approaches in Economics and Social Complex Systems IX
Editors Springer
Place of PublicationSingapore
Pages153 - 164
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502052 Business administration
  • 502014 Innovation research

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