| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2019 AMA Winter Academic Conference |
| Editors | American Marketing Association |
| Place of Publication | Austin, TX |
| Pages | 10 - 11 |
| Publication status | Published - 2019 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 211903 Science of management
- 502019 Marketing
- 502020 Market research