The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	International Colloquium in Relationship Marketing, September 2002
Publication status	Published - 2002

Cite this

@inproceedings{cb3876f38248412e84a4610dc4b976db,

title = "The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing",

author = "Arne Floh and Horst Treiblmaier",

year = "2002",

language = "English",

booktitle = "International Colloquium in Relationship Marketing, September 2002",

}