The "I designed it myself" effect in mass customization

Publication: Scientific journal › Journal article › peer-review

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@article{ee7ffaf4739d452daf09486a70866120,

title = "The {"}I designed it myself{"} effect in mass customization",

author = "Nikolaus Franke and Martin Schreier and Ulrike Kaiser",

year = "2010",

doi = "10.1287/mnsc.1090.1077",

language = "English",

volume = "56",

pages = "125 -- 140",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "1",

}

TY - JOUR

T1 - The "I designed it myself" effect in mass customization

AU - Franke, Nikolaus

AU - Schreier, Martin

AU - Kaiser, Ulrike

PY - 2010

Y1 - 2010

UR - https://www.wu.ac.at/fileadmin/wu/d/i/mm/paper/2010_NF_MS_UK_Management_Sciene.pdf

U2 - 10.1287/mnsc.1090.1077

DO - 10.1287/mnsc.1090.1077

M3 - Journal article

SN - 0025-1909

VL - 56

SP - 125

EP - 140

JO - Management Science

JF - Management Science

IS - 1

ER -