The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

Djordje Djurica; Jan Mendling; Kathrin Figl

doi:10.1007/978-3-030-28144-1_34

The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

Djordje Djurica, Jan Mendling, Kathrin Figl

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Abstract

This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.

Original language	English
Title of host publication	Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)
Editors	Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas
Place of Publication	Cham
Publisher	Springer
Pages	305 - 313
ISBN (Print)	978-3-030-28144-1
DOIs	https://doi.org/10.1007/978-3-030-28144-1_34
Publication status	Published - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

102015 Information systems

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Djurica, D., Mendling, J., & Figl, K. (2020). The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas (Ed.), Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings) (pp. 305 - 313). Springer. https://doi.org/10.1007/978-3-030-28144-1_34

Djurica, Djordje ; Mendling, Jan ; Figl, Kathrin. / The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). editor / Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas. Cham : Springer, 2020. pp. 305 - 313

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abstract = "This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.",

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Djurica, D , Mendling, J & Figl, K 2020, The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. in Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas (ed.), Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Springer, Cham, pp. 305 - 313. https://doi.org/10.1007/978-3-030-28144-1_34

The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. / Djurica, Djordje ; Mendling, Jan; Figl, Kathrin.
Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). ed. / Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas. Cham: Springer, 2020. p. 305 - 313.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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Djurica D , Mendling J, Figl K. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. In Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, editor, Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Cham: Springer. 2020. p. 305 - 313 doi: 10.1007/978-3-030-28144-1_34