The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

Djordje Djurica, Jan Mendling, Kathrin Figl

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Abstract

This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.
Original languageEnglish
Title of host publicationInformation Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)
Editors Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas
Place of PublicationCham
PublisherSpringer
Pages305 - 313
ISBN (Print)978-3-030-28144-1
DOIs
Publication statusPublished - 2020

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 102015 Information systems

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