| Original language | English |
|---|---|
| Title of host publication | 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand |
| Editors | University of Otago |
| Place of Publication | Dunedin, New Zealand |
| Pages | 1 - 6 |
| Publication status | Published - 1 Sept 2007 |
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