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The Impact of Global Warming on Consumer Behaviour - First Findings from an Empirical Study

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publication3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand
Editors University of Otago
Place of PublicationDunedin, New Zealand
Pages1 - 6
Publication statusPublished - 1 Sept 2007

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