The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	CD Proceedings of the Annual Conference of the Academy of Marketing Science
Editors	May 26-29
Place of Publication	Portland, OR, USA
Publication status	Published - 1 Mar 2010

Cite this

@inproceedings{6b52cbcbbee0456696f4da994086034a,

title = "The impact of Halal Endorsements on Purchase Intent of Non-Muslim Consumers",

author = "Schlegelmilch, \{Bodo B.\} and Khan, \{Mubbsher Munawar\}",

year = "2010",

month = mar,

day = "1",

language = "English",

editor = "\{May 26-29\}",

booktitle = "CD Proceedings of the Annual Conference of the Academy of Marketing Science",

}