The Impact of Market Orientation and New Service Development on Corporate Performance

Thomas Salzberger; Claudia Klausegger; Monika Koller

The Impact of Market Orientation and New Service Development on Corporate Performance

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) 2005
Publication status	Published - 2005

Cite this

@inproceedings{6b470ae60c1a4cd888ea43c90018b444,

title = "The Impact of Market Orientation and New Service Development on Corporate Performance",

author = "Thomas Salzberger and Claudia Klausegger and Monika Koller",

year = "2005",

language = "English",

booktitle = "The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) 2005",

}

The Impact of Market Orientation and New Service Development on Corporate Performance. / Salzberger, Thomas ; Klausegger, Claudia ; Koller, Monika.
The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) 2005. 2005.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - The Impact of Market Orientation and New Service Development on Corporate Performance

AU - Salzberger, Thomas

AU - Klausegger, Claudia

AU - Koller, Monika

PY - 2005

Y1 - 2005

M3 - Contribution to conference proceedings

BT - The Fourth SERVSIG Conference (the American Marketing Association Special Interest Group Services Marketing), June 2-4, Singapore (National University of Singapore Business School) 2005

ER -