The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions

Arne Floh, Monika Koller, Alexander Zauner

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society"
Editors Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong
Place of PublicationMacau
Pages257 - 264
Publication statusPublished - 1 Dec 2009

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