Original language | English |
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Title of host publication | Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society" |
Editors | Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong |
Place of Publication | Macau |
Pages | 257 - 264 |
Publication status | Published - 1 Dec 2009 |
The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions
Arne Floh, Monika Koller, Alexander Zauner
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings