The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) 2001
Publication status	Published - 2001

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@inproceedings{e34b4b2242074be88ef51e75c375f873,

title = "The Impact of Pre-School Children's Requests on Their Parents' Choice of Brands: An Empirical Analysis",

author = "Elisabeth G{\"o}tze and Schlegelmilch, {Bodo B.}",

year = "2001",

language = "English",

booktitle = "Proceedings of the 30th European Marketing Academy Conference, Bergen, (CD-ROM format) 2001",

}