The Impact of Social Media Fan Pages on Consumer-Based Brand Equity

Wolfgang Weitzl, Ardion Beldad, Sabine Einwiller, Robert Zniva

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2016 AMA Winter Conference
Editors American Marketing Association
Place of PublicationLas Vegas, NV
PagesA-35
Publication statusPublished - 2016

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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