The Incidental Effect of Promotional Merchandise on Consumer Reactions to a Brand

Eva Marckhgott, Bernadette Kamleitner

Publication: Contribution to conference › Conference poster

Original languageEnglish
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502020 Market research

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University Library Catalogue

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