The Influence of Marketers´and Consumer´s Voices in the Era of Social Media

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the European Marketing Academy 2015 Annual Meeting
Editors	European Marketing Academy
Place of Publication	Leuven, BE
Publication status	Published - 1 Jun 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inproceedings{6abd8b98af934a78b7872c39864c382e,

title = "The Influence of Marketers´and Consumer´s Voices in the Era of Social Media",

author = "Wolfgang Weitzl and Robert Zniva and Udo Wagner",

year = "2015",

month = jun,

day = "1",

language = "English",

editor = "\{European Marketing Academy\}",

booktitle = "Proceedings of the European Marketing Academy 2015 Annual Meeting",

}