| Original language | English |
|---|---|
| Pages (from-to) | 165 - 175 |
| Journal | Journal of Research and Management |
| Volume | 36 |
| Issue number | 3 |
| Publication status | Published - 1 Apr 2014 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502052 Business administration
- 502019 Marketing
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