The Influence of Virtual Communities on Brand Attitude

Antje Sester

The Influence of Virtual Communities on Brand Attitude

Antje Sester

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Schweiger, G. and Strebinger, A.: Elektronische Proceedings zum Wissenschaftlichen Markentag an der Wirtschaftsuniversitaet Wien; Oesterreichische Werbewissenschaftliche Gesellschaft 2005
Publication status	Published - 2005

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@inproceedings{01c3b69e45e9418e81d9d20a7d01b44f,

title = "The Influence of Virtual Communities on Brand Attitude",

author = "Antje Sester",

year = "2005",

language = "English",

booktitle = "Schweiger, G. and Strebinger, A.: Elektronische Proceedings zum Wissenschaftlichen Markentag an der Wirtschaftsuniversitaet Wien; Oesterreichische Werbewissenschaftliche Gesellschaft 2005",

}