The Interface of Strategy and Diffusion

Sabine Kuester

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of New Product Diffusion Models Conference, The Wharton School, organized and Cosponsored by Vijay Mahajan, Eitan Muller and Jerry Wind 1998
Publication status	Published - 1998

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Qualitative research in marketing and management
Buber, R. (PI - Project head)
1/09/01 → 30/10/02
Project: Research funding