The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

Loredana Viola, Alexander Zauner, Monika Koller, Arne Floh

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the Academy of Marketing Conference 2010, Transformational Marketing
Editors Academy of Marketing
Place of PublicationCoventry University
Pages379 - 386
Publication statusPublished - 1 Sept 2010

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