The language of marketing

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Handbook of business communication. Linguistic approaches
Editors	Rainer, Franz; Mautner, Gerlinde
Place of Publication	Boston, Berlin
Publisher	De Gruyter Mouton
Pages	491 - 512
Publication status	Published - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

@inbook{2ab2d605c5e8484e9f9e57dcc3654b60,

title = "The language of marketing",

author = "Regina G{\"o}ke",

year = "2017",

language = "English",

pages = "491 -- 512",

editor = "{Rainer, Franz; Mautner, Gerlinde}",

booktitle = "Handbook of business communication. Linguistic approaches",

publisher = "De Gruyter Mouton",

address = "Germany",

}