| Original language | English |
|---|---|
| Title of host publication | Leading edge technologies to gain competive advantage - Text of the presentations of the XIX EFMA convetion |
| Editors | EFMA European Financial Marketing Association |
| Place of Publication | Paris |
| Publisher | EFMA European Financial Marketing Association |
| Pages | 483 - 492 |
| Publication status | Published - 1 Mar 1997 |
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