| Original language | English |
|---|---|
| Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
The Merits of Happy Consumption: Positive Affect and Psychological Ownership
Carina Thürridl, Bernadette Kamleitner, Ruta Ruzeviciute, Sophie Süssenbach, Stephan Dickert
Publication: Contribution to conference › Conference poster