| Original language | English |
|---|---|
| Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing
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The Merits of Happy Consumption: Positive Affect and Psychological Ownership
- Carina Thürridl
- , Bernadette Kamleitner
- , Ruta Ruzeviciute
- , Sophie Süssenbach
- , Stephan Dickert
Publication: Contribution to conference › Conference poster