The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2015 Academy of Marketing Science World Marketing Congress
Editors	Academy of Marketing Science World Marketing Congress
Place of Publication	Bari
Pages	10 - 15
Publication status	Published - 2015

Cite this

@inproceedings{1d8b01ad998b4285ac0d1f50de650867,

title = "The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia",

author = "Sandra Awanis and C. Cui and Schlegelmilch, \{Bodo B.\}",

year = "2015",

language = "English",

pages = "10 -- 15",

editor = "\{Academy of Marketing Science World Marketing Congress\}",

booktitle = "Proceedings of the 2015 Academy of Marketing Science World Marketing Congress",

}

The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia. / Awanis, Sandra; Cui, C.; Schlegelmilch, Bodo B.
Proceedings of the 2015 Academy of Marketing Science World Marketing Congress. ed. / Academy of Marketing Science World Marketing Congress. Bari, 2015. p. 10 - 15.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in Asia

AU - Awanis, Sandra

AU - Cui, C.

AU - Schlegelmilch, Bodo B.

PY - 2015

Y1 - 2015

M3 - Contribution to conference proceedings

SP - 10

EP - 15

BT - Proceedings of the 2015 Academy of Marketing Science World Marketing Congress

A2 - Academy of Marketing Science World Marketing Congress, null

CY - Bari

ER -