The Myth of Self-Centeredness in Materialism: Reconciling Collevtivism and Materialism in Asia

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationproceedings of the 2015 academy of marketing science (ams) annual conference
Editors AMS Annual Conference
Place of PublicationBari / Italy
Pages15 - 20
Publication statusPublished - 2015

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