The Online Privacy Paradox: A Social Representations Perspective

Marie Caroline Oetzel, Tijana Gonja

Publication: Chapter in book/Conference proceedingContribution to conference proceedings


In this paper we present early results from a study, which aims at understanding the privacy paradox from a social representations perspective. After identifying adequate stimulus words with the help of a preliminary study, we conducted the main study using an online questionnaire. Participants were instructed to associate freely to the given stimulus words. The results of the polarity and sequence analysis of the associations provide a first valuable insight into the social representations of online privacy.
Original languageEnglish
Title of host publicationProceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA '11)
Editors ACM
Place of PublicationNew York, USA
Pages2107 - 2112
Publication statusPublished - 2011

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