Abstract
In this paper we present early results from a study, which aims at understanding the privacy paradox from a social representations perspective. After identifying adequate stimulus words with the help of a preliminary study, we conducted the main study using an online questionnaire. Participants were instructed to associate freely to the given stimulus words. The results of the polarity and sequence analysis of the associations provide a first valuable insight into the social representations of online privacy.
| Original language | English |
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| Title of host publication | Proceedings of the 2011 Annual Conference Extended Abstracts on Human Factors in Computing Systems (CHI EA '11) |
| Editors | ACM |
| Place of Publication | New York, USA |
| Pages | 2107 - 2112 |
| Publication status | Published - 2011 |