The Paradigm Shift from Producer to Consumer Innovation: Implications for Consumer Research

C. Page Moreau, Nikolaus Franke, Eric von Hippel

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationHandbook of Research on New Product Development
Editors Peter N. Golder and Debanjan Mitra
Place of PublicationCheltenham Northhamptan
PublisherEdward Elgar Publishing
Pages81 - 99
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502014 Innovation research
  • 502052 Business administration
  • 502019 Marketing

Cite this