Original language | English |
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Title of host publication | Handbook of Research on New Product Development |
Editors | Peter N. Golder and Debanjan Mitra |
Place of Publication | Cheltenham Northhamptan |
Publisher | Edward Elgar Publishing |
Pages | 81 - 99 |
Publication status | Published - 2018 |
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502014 Innovation research
- 502052 Business administration
- 502019 Marketing