The perceived value-loyalty-link: heterogeneity among car users

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2011
Editors	University of Liverpool, Management School, Marketing Fields Forever
Place of Publication	Liverpool
Pages	XX - YY
Publication status	Published - 1 Jul 2011

Cite this

@inproceedings{13dc2998476b46ec8bf6f7bbff254418,

title = "The perceived value-loyalty-link: heterogeneity among car users",

author = "Monika Koller and Arne Floh and Alexander Zauner",

year = "2011",

month = jul,

day = "1",

language = "English",

pages = "XX -- YY",

editor = "\{University of Liverpool, Management School, Marketing Fields Forever\}",

booktitle = "Proceedings of the Academy of Marketing Conference 2011",

}

TY - GEN

T1 - The perceived value-loyalty-link: heterogeneity among car users

AU - Koller, Monika

AU - Floh, Arne

AU - Zauner, Alexander

PY - 2011/7/1

Y1 - 2011/7/1

M3 - Contribution to conference proceedings

SP - XX - YY

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - University of Liverpool, Management School, Marketing Fields Forever, null

CY - Liverpool

ER -