The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda

Lukas Maier, Christian Baccarella

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Article number100891
Pages (from-to)220-252
JournalJournal of Product Innovation Management (JPIM)
Volume42
Issue number1
Early online date2024
Publication statusPublished - Jan 2025

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