The Role of Emotions in a price promotion setting

Barbara Stangl, Thomas Reutterer

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationGlobal Marketing Conference Proceedings
Editors Global Alliance of Marketing & Management Associations
Place of PublicationSingapore
Pages458 - 467
Publication statusPublished - 1 Jul 2014

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