The Role of Emotions in a price promotion setting

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Global Marketing Conference Proceedings
Editors	Global Alliance of Marketing & Management Associations
Place of Publication	Singapore
Pages	458 - 467
DOIs	https://doi.org/10.15444/GMC2014.02.09.01
Publication status	Published - 1 Jul 2014

Access to Document

@inproceedings{188ef70b4b034b8ba76365468af103ed,

title = "The Role of Emotions in a price promotion setting",

author = "Barbara Stangl and Thomas Reutterer",

year = "2014",

month = jul,

day = "1",

doi = "10.15444/GMC2014.02.09.01",

language = "English",

pages = "458 -- 467",

editor = "{Global Alliance of Marketing & Management Associations}",

booktitle = "Global Marketing Conference Proceedings",

}

TY - GEN

T1 - The Role of Emotions in a price promotion setting

AU - Stangl, Barbara

AU - Reutterer, Thomas

PY - 2014/7/1

Y1 - 2014/7/1

U2 - 10.15444/GMC2014.02.09.01

DO - 10.15444/GMC2014.02.09.01

M3 - Contribution to conference proceedings

SP - 458

EP - 467

BT - Global Marketing Conference Proceedings

A2 - Global Alliance of Marketing & Management Associations, null

CY - Singapore

ER -