The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Elfriede Penz; Margaret K. Hogg

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Elfriede Penz
, Margaret K. Hogg

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
Editors	Emerald
Place of Publication	Bingley
Publisher	Emerald Group Publishing Limited
Pages	149 - 180
Publication status	Published - 2015

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing
502020 Market research
501003 Occupational psychology
501015 Organisational psychology

Cite this

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title = "The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings",

author = "Elfriede Penz and Hogg, \{Margaret K.\}",

year = "2015",

language = "English",

pages = "149 -- 180",

editor = "Emerald",

booktitle = "A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment",

publisher = "Emerald Group Publishing Limited",

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The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. / Penz, Elfriede; Hogg, Margaret K.
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. ed. / Emerald. Bingley: Emerald Group Publishing Limited, 2015. p. 149 - 180.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

TY - CHAP

T1 - The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

AU - Penz, Elfriede

AU - Hogg, Margaret K.

PY - 2015

Y1 - 2015

M3 - Chapter in edited volume

SP - 149

EP - 180

BT - A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

A2 - Emerald, null

PB - Emerald Group Publishing Limited

CY - Bingley

ER -