The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

Selma Saracevic; Bodo B. Schlegelmilch; Tong Wu

doi:10.1007/978-3-031-24687-6_65

The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

Institute for International Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Subtitle of host publication	Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Editors	Bruna Jochims, Juliann Allen
Place of Publication	Cham
Publisher	Springer
Pages	167–168
ISBN (Electronic)	978-3-031-24687-6
ISBN (Print)	978-3-031-24686-9
DOIs	https://doi.org/10.1007/978-3-031-24687-6_65
Publication status	Published - 27 May 2022

Publication series

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Access to Document

10.1007/978-3-031-24687-6_65

Cite this

Saracevic, S., Schlegelmilch, B. B., & Wu, T. (2022). The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. In B. Jochims, & J. Allen (Eds.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (pp. 167–168). Springer. https://doi.org/10.1007/978-3-031-24687-6_65

Saracevic, Selma ; Schlegelmilch, Bodo B. ; Wu, Tong. / The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. editor / Bruna Jochims ; Juliann Allen. Cham : Springer, 2022. pp. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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author = "Selma Saracevic and Schlegelmilch, \{Bodo B.\} and Tong Wu",

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Saracevic, S , Schlegelmilch, BB & Wu, T 2022, The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. in B Jochims & J Allen (eds), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 167–168. https://doi.org/10.1007/978-3-031-24687-6_65

The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. / Saracevic, Selma ; Schlegelmilch, Bodo B.; Wu, Tong.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. ed. / Bruna Jochims; Juliann Allen. Cham: Springer, 2022. p. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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M3 - Contribution to conference proceedings

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Saracevic S , Schlegelmilch BB, Wu T. The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. In Jochims B, Allen J, editors, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Cham: Springer. 2022. p. 167–168. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_65