The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective

Arnold Schuh

The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective

Arnold Schuh

Competence Center for Emerging Markets and CEE

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995
Publication status	Published - 1995

Cite this

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title = "The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective",

author = "Arnold Schuh",

year = "1995",

language = "English",

booktitle = "Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversit{\"a}t Wien, 1995 1995",

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The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. / Schuh, Arnold.
Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995. 1995.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective

AU - Schuh, Arnold

PY - 1995

Y1 - 1995

M3 - Contribution to conference proceedings

BT - Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995

ER -