The role of uncertainty and trust in the marketing of new technologies

Dietmar Rößl, Matthias Fink, Sascha Kraus

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Trust and New Technologies – Marketing and Management on the Internet and Mobile Media
Editors	Kautonen, T. / Karjaluoto, H.
Place of Publication	Cheltenham/Northampton
Publisher	Edward Elgar Publishing
Pages	282 - 295
ISBN (Print)	9781847205681
Publication status	Published - 1 Nov 2008

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "The role of uncertainty and trust in the marketing of new technologies",

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The role of uncertainty and trust in the marketing of new technologies. / Rößl, Dietmar; Fink, Matthias; Kraus, Sascha.
Trust and New Technologies – Marketing and Management on the Internet and Mobile Media. ed. / Kautonen, T. / Karjaluoto, H. Cheltenham/Northampton: Edward Elgar Publishing, 2008. p. 282 - 295.

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

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BT - Trust and New Technologies – Marketing and Management on the Internet and Mobile Media

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