| Original language | English |
|---|---|
| Title of host publication | Advances in Business Marketing, Vol. 3, 249-291, Greenwich, Connecticut: Jai Press, Inc. 1988 |
| Publication status | Published - 1988 |
The Use of Marketing Research in Engineering Companies: Empirical Evidence from the U.S. and the U.K.
Publication: Chapter in book/Conference proceeding › Chapter in edited volume