The use of neural networks in marketing: market segmentation with self organising feature maps

Sara Dolnicar

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the Workshop on Self-Organizing Maps (WSOM'97), Helsinki University of Technology, Espoo/Finland, June 4-6, 1997 1997
Publication status	Published - 1997

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@inproceedings{9b41026f736146f0aa7e284046536737,

title = "The use of neural networks in marketing: market segmentation with self organising feature maps",

author = "Sara Dolnicar",

year = "1997",

language = "English",

booktitle = "Proceedings of the Workshop on Self-Organizing Maps (WSOM'97), Helsinki University of Technology, Espoo/Finland, June 4-6, 1997 1997",

}